*Aprilia India announces John Abraham as Brand Ambassador, introduces lineup of extensive superbike portfolio*
Aprilia, a renowned manufacturer of high-performance motorcycles, has announced John Abraham as the brand ambassador in India to spearhead the exciting portfolio for the brand. A motorcycle aficionado himself, John Abraham represents the ideal synergy for igniting the superbike culture in the country. Aprilia also officially launched its extensive superbike portfolio – RSV4 Factory, RS660, Tuono 660 and Tuareg 660 for the Indian market, marking a significant moment for superbike enthusiasts in the country. All these superbikes, available as Completely Built-up Units (CBUs) through Aprilia Motoplex dealerships across India.
Aprilia India is proud to welcome John Abraham, a dedicated Aprilia fan, as its brand ambassador. This partnership with John Abraham is more than just a celebrity endorsement. Abraham’s passion for high-performance motorcycles perfectly aligns with Aprilia’s racing heritage and legacy. He resonates with India’s thriving community of performance biking enthusiasts. He’s not just a brand ambassador; he’s a true fan, a rider who embodies the spirit of Aprilia.
John Abraham, while unveiling Aprilia India’s performance portfolio, stated, “I am thrilled to be associated with Aprilia as their brand ambassador. I personally connect with the Aprilia brand, which embodies passion, performance, and style. I am honoured to be part of a brand with such a celebrated legacy. I look forward to being a part of Aprilia’s journey as it continues to stand for high-performance bikes that exude the spirit of sport, racing, and adventure.”
Mr. Diego Graffi, Chairman and MD, Piaggio Vehicles Pvt. Ltd., commented, “We are incredibly excited to welcome John Abraham to the Aprilia family. John’s passion for performance, adventure, and excellence perfectly embodies the Aprilia spirit. This partnership will undoubtedly strengthen our brand’s vision and resonate with every rider who craves a motorcycle that is as thrilling as it is stylish.”
Mr Apoorva Saigal, Head of Corporate Communication and Marketing commented “The addition of John Abraham as Aprilia’s brand ambassador marks a significant chapter in our brand journey. John’s genuine passion for motorcycling resonates deeply with our discerning customers and John’s influence will be instrumental in amplifying Aprilia’s reach and connecting with a wider audience of passionate riders. Together, we look forward to crafting campaigns that celebrate the thrill of riding an Aprilia motorcycle.”
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About Aprilia:
Aprilia is a motorcycle brand that is known for making motorcycles par excellence. In its quest for engineering purity, the company has provided its fans with great results. In recent years Aprilia has completely revamped its product range, becoming the technological signpost of the Piaggio Group in the scooter and motorcycle segment. With 297 Grand Prix races won in Road Racing World Championship, Aprilia holds the record for the most wins of any European manufacturer in the history of maximum motorcycle competitions. These are joined by an impressive 54 world titles: 38 in Road Racing World Championship, 7 in Superbike, and 9 in Off-Road disciplines
About PVPL:
Established in 1884, the Piaggio Group is Europe’s largest scooter and motorcycle manufacturer and one of the world leaders in the industry.
PVPL is a 100% subsidiary of Piaggio & C. s.p.a. of Italy, the inventor of Commercial Vehicles and 2 Wheelers. Piaggio Vehicles Pvt. Ltd. (PVPL) leads the league today with its Commercial Vehicles and 2-Wheeler Vehicles segments. By revolutionizing the 3-wheeler cargo segment in the country, Piaggio, today, is setting global standards in multiple areas of service. It also owns legendary 2-wheeler brands like Vespa and Aprilia which is the luxury segment in the 2-wheeler industry. The sprawling Manufacturing Unit of PVPL is based at Baramati, Maharashtra, and is working to capacity produce commercial vehicles and 2-wheelers for India and select international markets.
The vision and mission of PVPL are to be perceived as a unique, high-impact, fast-response, innovative, and growth-oriented company that is known around for its unmatched level of excellence. And also, to achieve the status of a world-class company that manufactures & markets a wide range of high-quality products to the total satisfaction of the customers in the domestic and overseas markets. With unmatched customer care, state-of-the-art products, and multiple awards to be honoured with, PVPL continues to journey – proving inspirational and providing an improved quality of life to millions across India along the way!
